In partnership with Blue Mine Group

Program overview:
To translate innovation into real value, you need both great technology and a great business model. However, while most high tech, biotech and cleantech companies have wonderful technologies, relatively few have good business models. As a result, most new technologies fail to realize their commercial potential.

This workshop, excerpted from Blue Mine Group’s compelling two-day course, will teach you the essentials of how to design a successful business model. Drawing on hands-on experience with over one hundred technology companies and the core insights of key thought leaders, this powerful workshop could revolutionize the way you think about your business.

Benefits of attending:
• You will gain an overview of:
o the five critical elements of a business model, and some key tools for optimizing them individually and collectively to maximize the value potential of your technology
o the different types of business models to consider, the advantages and disadvantages of each, and how to combine them into an optimal model for your business
o how to develop and continually evolve your business model across the innovation lifecycle, from concept to exit, to maximize value at each stage.
• You will leave this workshop with an action plan for your business and an extensive list of resources for further learning.
• Properly applied, the knowledge you gain from this workshop will help you reduce your capital needs, secure funding more easily, accelerate customer acquisition and growth, increase profitability and cashflow, and maximize the value potential of your new technology.
• As a special benefit, all workshop attendees will be entitled to a 20% discount on the registration fee for the full two-day course (details will be provided at the workshop).

Who should attend:
Executives, entrepreneurs, technologists, board members and investors interested in learning how to maximize the value of technology innovation.

About the Presenter:
Michael Lurie is Founder and CEO of Blue Mine Group, a training and consulting firm in San Diego, California that specializes in designing business models for technology innovation. Michael has more than twenty years experience creating value though innovation as an entrepreneur, executive and consultant. He has founded and built three companies, helped grow dozens of early-stage businesses, and successfully led strategic business initiatives for many large corporations throughout North America and Europe.

Michael began his career in London, England, as a strategy consultant with international management consulting firm McKinsey & Company, Inc. He then co-founded Goodman Lurie Ltd., the United Kingdom's leading firm specializing in European market entry for technology companies. After successfully selling Goodman Lurie, Michael co-founded and grew Conneq, Inc., an award-winning web application software and services company in San Diego, California. Since launching Blue Mine Group in 2002, he has helped hundreds of founders, innovators and executives design and implement successful business models across a wide range of technologies and industries.

Michael’s community involvement has comprised several board positions with non-profit organizations, including founding and serving as co-Chairman of CONNECT’s CEO Strategy Forum in San Diego. Michael holds Bachelor of Commerce and Master of Business Administration degrees from the University of the Witwatersrand in Johannesburg, South Africa.

Date: February 25, 2010
Time: 8:00 a.m. – 11:00 a.m. (Registration begins 7:30 a.m.)
Location: Sanford - Burnham Institute (formerly SKCC)
10905 Road to the Cure
San Diego, CA 92121
Note: A light breakfast will be provided for participants

Contact: Linda Wells
Phone: 858-964-1319
Email: lmwells@connect.org
Fees: Pre-Registration $45.
At the Door $65.

Register Here